Report to / Rapport au:

Transit Committee /

Comité du transport en commun

3 April 2008 / le 3 avril 2008

Submitted by / Soumis par: Anne-Marie Leung, Committee Coordinator /

Coordonnatrice de comité

Contact / Personne-ressource : Councillor C. Leadman

(613) 580-2485, Christine.Leadman@ottawa.ca

SUBJECT:     OC TRANSPO ADVERTISING REVENUE - MOTION

OBJET:          RECETTES PUBLICITAIRES D’OC TRANSPO - MOTION

REPORT RECOMMENDATION

That the Transit Committee recommend that Council approve that an internal review of increased advertising potential be undertaken with special consideration of maximizing existing advertising potential in both infrastructure (bus stops and stations) and in transit vehicles that include:

a)                  Current usage versus availability of advertising space;

b)                  Sources of existing advertising income;

c)                  Methods, implementation plans and potential additional revenues for maximizing use and income of existing advertising space and;

d)                  Preliminary review of any potential additional revenue income streams due to larger changes in current practices and structures.

RECOMMANDATION DU RAPPORT

Que le Comité du transport en commun recommande au Conseil d’approuver que soit entrepris un examen interne des possibilités d’accroître les recettes publicitaires, examen qui accorderait une attention particulière au potentiel existant de maximiser les publicités dans les éléments d’infrastructure (arrêts et stations d’autobus) et dans les véhicules de transport en commun et qui porterait notamment sur les points suivants :

a)                  l’utilisation actuelle par rapport à la disponibilité de l’espace publicitaire;

b)                  les sources actuelles de recettes publicitaires;

c)                  les méthodes, plans de mise en œuvre et éventuels revenus supplémentaires permettant de maximiser l’utilisation de l’espace publicitaire existant et les recettes qu’il produit;

d)         un examen préliminaire des éventuels apports de revenus supplémentaires qui résulteraient de changements plus importants des pratiques structures actuelles.

BACKGROUND

At the Transit Committee meeting on 19 March 2008, Councillor Leadman put forward the following Notice of Motion:

WHEREAS Ottawa’s Public Transportation requires additional sustained funding to ensure achievement of list stated objectives;

AND WHEREAS City Council has recognized the need for increased funding by supporting a shared fare funding model;

AND WHEREAS Other existing revenue streams should be maximized to lessen the burden of transit on the public both in taxes and fares;

THEREFORE BE IT RESOLVED THAT An internal review of increased advertising potential be undertaken. Special consideration of maximizing existing advertising potential in both infrastructure (bus stops and stations) and in transit vehicles that includes:

·          Current usage versus availability of advertising space;

·          Sources of existing advertising income;

·          Methods, implementation plans and potential additional revenues for maximizing use and income of existing advertising space and;

·          Preliminary review of any potential additional revenue income streams due to larger changes in current practices and structures.

DISCUSSION

Ottawa’s public transportation requires additional sustained funding to ensure achievement of list stated objectives.  City Council has recognized the need for increased funding by supporting a shared fare funding model.  Other existing revenue streams should be maximized to lessen the burden of transit on the public both in taxes and fares.

CONSULTATION

Planning, Transit and the Environment

Comments will be provided at the meeting.

FINANCIAL IMPLICATIONS

N/A

DISPOSITION

Staff to take appropriate action as directed by the Committee and Council.